42
beige throw blankets
Skip itA small market ($82K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.01avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.56–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,340.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 194K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand