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beige sheets
Skip itA deep review moat (228,472 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Price range
Great$11.90–$74.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Okay$190K$190K/yr · 289K searches
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad228,472.18avg incumbent reviews — the moat a new listing must climb