47
beige candles
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Price range
Great$6.55–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good503.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 32K searches