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beeswax votive candles
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.67avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$8.65–$56.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good519.83avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$72K$72K/yr · 56K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch