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beeswax taper candles
Worth a lookShows a sweet-spot price point ($17.89 avg), but soft demand (-39.2% this quarter) keeps it on the watch list.
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good577.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.12–$33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$221K$221K/yr · 200K searches
Growth
Bad-39.2%90-day search growth — must beat 0% to launch