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beeswax candles
Worth a lookShows a sweet-spot price point ($22.93 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.93avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great355.8avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.12–$46.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand