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51

beddys

Worth a look

Shows a thin review moat (223 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.

Market size 58Growth 27Conversion 4Competition 85Returns 58Price range 29Avg price 78Brand share 41Review moat 89Quality gap 53

Review moat

Great223.15

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$91.18

avg listing price — sweet spot $15–$100

Market size

Good$458K

$458K/yr · 1.6M searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$30.35–$274.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Reviews