36
beautyrest electric blanket
Skip itSoft demand (-65.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.11avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$32.05–$127.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,013.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 197K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.5%90-day search growth — must beat 0% to launch