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beach rug
Worth a lookShows a sweet-spot price point ($30.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.91avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$9.74–$61.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.2%90-day search growth — must beat 0% to launch
Review moat
Good984.97avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay$195K$195K/yr · 709K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale