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bayberry candles
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.03avg listing price — sweet spot $15–$100
Price range
Great$6.85–$86.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great303.17avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$206K$206K/yr · 173K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch