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battery operated electric blanket
Skip itSoft demand (-81.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$60.60avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$27.57–$116.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great457.95avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 60K searches
Growth
Bad-81.3%90-day search growth — must beat 0% to launch