bathroom set
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Market size
Incredible$3.6M$3.6M/yr · 20.1M searches
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$21.26avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$4.88–$62.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,218.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale