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bathroom runner
Launch itA $1.4M/yr market growing +5.7% this quarter with returns at 3.9% — clears our launch bar.
Avg price
Incredible$27.43avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.4M$1.4M/yr · 4.1M searches
Competition
Great31%top-5 click share — an open shelf
Price range
Great$9.48–$49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,988.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale