49
bath and body works candles christmas
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good874.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.96–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 34K searches
Signals Low Review Barrier