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52

balsam fir incense

Worth a look

Shows searches that convert (14.1% search→purchase), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 18Conversion 96Competition 50Returns 82Price range 74Avg price 72Brand share 20Review moat 65Quality gap 88

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$8.82–$33.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.68

avg listing price — sweet spot $15–$100

Review moat

Good894.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 26K searches

Search terms