40
balsam candles scented
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Review moat
Okay1,570.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.76–$20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 15K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch