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balsam candle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Price range
Great$11.53–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$360K$360K/yr · 244K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,049.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand