42
balloon wall
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Review moat
Great281.64avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$8.54–$26.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 247K searches