55
balloon sticks
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-7.9% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.88–$29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$363K$363K/yr · 501K searches
Review moat
Good1,347.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-7.9%90-day search growth — must beat 0% to launch