50
balloon sizer
Worth a lookShows beatable incumbent ratings (4.3★), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$264K$264K/yr · 461K searches
Review moat
Okay2,204.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.32–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate