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baccarat butterfly

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A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 24Competition 59Returns 42Price range 23Avg price 70Brand share 19Review moat 93Quality gap 16

Review moat

Great132.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$114.14

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$10.06–$385.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$35K

$35K/yr · 16K searches

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