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baby yoda blanket
Worth a lookShows a sweet-spot price point ($27.51 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Price range
Great$10.80–$55.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Review moat
Good912.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 314K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand