49
baby shower invitations
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Incredible83.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$4.98–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 345K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch