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baby shower games
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Market size
Great$1.8M$1.8M/yr · 5.2M searches
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$4.94–$40.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good719.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand