55
baby bath mat
Worth a lookShows sweet-spot pricing room ($9.49–$38.42), but soft demand (-8.9% this quarter) keeps it on the watch list.
Price range
Great$9.49–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.73avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$535K$535K/yr · 763K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Review moat
Bad11,620.45avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand