50
aztec blanket
Worth a lookShows a sweet-spot price point ($29.16 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Price range
Great$13.99–$74.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 918K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale