55
aunt candle
Worth a lookShows low returns (1.1%), but a small market ($14K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great439.68avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Price range
Okay$8.18–$19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 19K searches