52
ate
Worth a lookShows low returns (0.8%), but soft demand (-24.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.42avg listing price — sweet spot $15–$100
Price range
Great$14.02–$90.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great209.46avg incumbent reviews — the moat a new listing must climb
Market size
Good$649K$649K/yr · 1.5M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch