63
ashtray
Launch itA $2.2M/yr market growing +14.0% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 3.8M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$5.31–$56.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,182.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality