45
army blanket
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.33avg listing price — sweet spot $15–$100
Price range
Great$14.67–$57.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,596.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 84K searches