44
armor of god
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Price range
Great$8.79–$99.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great430.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 71K searches
Signals Low Review Barrier