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apple pumpkin yankee candle
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Review moat
Good830.62avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.17–$31.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$39K$39K/yr · 52K searches