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apple cinnamon wax melts
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,191.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Price range
Okay$6.17–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$16K$16K/yr · 26K searches