59
angel
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.92–$109.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$538K$538K/yr · 3.3M searches
Review moat
Good1,339.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand