60
amber candle
Launch itA $977K/yr market growing +4.0% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$30.50avg listing price — sweet spot $15–$100
Price range
Great$14.09–$51.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great$977K$977K/yr · 667K searches
Review moat
Good639.77avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand