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57

amaranthus

Worth a look

Shows a thin review moat (46 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 31Conversion 31Competition 86Returns 5Price range 92Avg price 95Brand share 60Review moat 98Quality gap 96

Review moat

Incredible46.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.50

avg listing price — sweet spot $15–$100

Price range

Great$13.19–$63.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Okay$188K

$188K/yr · 280K searches

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.5%

return rate — above 5% kills the launch gate

Products