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alabaster
Skip itPrices mostly outside the sweet spot ($10.59–$546.03) — this niche doesn't clear our bar today.
Review moat
Great124.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$109.50avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 54K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$10.59–$546.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price