48
aera diffuser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great117.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$84.74avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good$309K$309K/yr · 86K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$28.71–$246.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price