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advent candles
Worth a lookShows a sweet-spot price point ($18.74 avg), but soft demand (-35.7% this quarter) keeps it on the watch list.
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great$7.31–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.12avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$340K$340K/yr · 733K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch