43
9x13 frame
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.73–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad6,932.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 65K searches