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9x12 frame
Worth a lookShows searches that convert (10.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Good$849K$849K/yr · 688K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.39–$30.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.64avg listing price — sweet spot $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,617.18avg incumbent reviews — the moat a new listing must climb