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8x10 frame mat

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 79Conversion 43Competition 37Returns 54Price range 71Avg price 89Brand share 9Review moat 17Quality gap 35

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Growth

Great+69.5%

90-day search growth — must beat 0% to launch

Price range

Good$7.04–$34.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$120K

$120K/yr · 169K searches

Review moat

Bad18,162

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

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