54
8 candle
Worth a lookShows searches that convert (10.8% search→purchase), but prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good734.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay$143K$143K/yr · 221K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.98avg listing price — sweet spot $15–$100
Price range
Bad$2.83–$9.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand