8 1/2 x 11 picture frame
Worth a lookShows searches that convert (10.5% search→purchase), but a deep review moat (13,731 avg reviews) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.57–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$349K$349K/yr · 298K searches
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,730.61avg incumbent reviews — the moat a new listing must climb