31
7lb weighted blanket for kids
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.69avg listing price — sweet spot $15–$100
Price range
Incredible$18.43–$50.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay3,794.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 31K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch