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70th birthday decorations
Launch itA $1.9M/yr market growing +0.8% this quarter with returns at 3.1% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Market size
Great$1.9M$1.9M/yr · 2.0M searches
Competition
Great26%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Review moat
Good961.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.96–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality