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70th birthday candles
Skip itPrices mostly outside the sweet spot ($3.96–$9.83) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Good675.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.29avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 75K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.96–$9.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier