29
7 lb weighted blanket
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.33avg listing price — sweet spot $15–$100
Price range
Incredible$18.43–$50.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,965.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 56K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch