55
7 candle
Worth a lookShows searches that convert (11.4% search→purchase), but prices mostly outside the sweet spot ($2.15–$9.17) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good747.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 253K searches
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.94avg listing price — sweet spot $15–$100
Price range
Bad$2.15–$9.17cheapest to priciest tracked listing — scored on the share inside $15–$100