54
67 birthday decorations
Worth a lookShows a thin review moat (88 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.
Review moat
Incredible87.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$6.95–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$147K$147K/yr · 273K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality